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Background:
Dr. Wang's (Ph.D., University of Texas at Austin) research focuses on integrated marketing communications, information processing psychology, and Corporate Social Responsibility. Dr. Wang’s industry experience in advertising, public relations, and electronic publishing took place in Taipei, Taiwan and in Boston. His works have been published in the Journal of Advertising Research, Journal of Public Relations Research, Journal of Behavioral Finance, Management Research News, Corporate Reputation Reviews, Journal of Marketing Communications, International Journal of Mobile Marketing, Journal of Promotion Management, and elsewhere. He has won grants and top research papers awards. In 2009, Dr. Wang published his first book, Content Class Effects on Consumer Online Information Processing: In Integrated Marketing Communication Context.
Expertise:
Advertising Campaigns, Integrated Marketing Communications, Consumer Information Processing Psychology, CSR, and Internet Advertising.
Scholarly Activities:
Dr. Wang is a member of Association of Education in Journalism and Mass Communication. He serves as a member on the editorial board of the International Journal of Mobile Marketing. He also served as a committee member for the Massachusetts Department of Higher Education. Dr. Wang is also a speaker for Henry Stewart Talks Series.
Links:
His grants
His book
His recent research projects |
