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Background:
Dr. Wang's (Ph.D., University of Texas at Austin) research focuses on integrated marketing communications, information processing psychology, and Corporate Social Responsibility. Dr. Wang’s industry experience in advertising, public relations, and electronic publishing took place in Taipei, Taiwan and in Boston. His works have been published in the Journal of Advertising Research, Journal of Public Relations Research, Journal of Behavioral Finance, Management Research News, Corporate Reputation Reviews, Journal of Marketing Communications, International Journal of Mobile Marketing, International Journal of Strategic Communication, Journal of Promotion Management, Journal of Website Promotion, and elsewhere. He has won grants (advance.uconn.edu/2006/060724/06072405.htm) and top research papers awards. In addition to his research, Dr. Wang is also a speaker for Henry Stewart Talks Series.
Expertise:
Advertising Campaigns, Integrated Marketing Communications, Consumer Information Processing Psychology, CSR, and Internet Advertising.
Scholarly Activities:
Dr. Wang is a member of American Academy of Advertising and Association of Education in Journalism and Mass Communication. He serves as a member on the editorial board of the Journal
of Website Promotion and International Journal of Mobile Marketing. He also serves as a committee member for the Department of Higher Education.
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