Kevin McEvoy

Assistant Professor

Marketing


Background:

Kevin McEvoy, PhD is a member of the Marketing Department at the University of Connecticut at Stamford.

He employs an interactive, experiential teaching style.  Dr. McEvoy is often cited in the Stamford area business press.

Areas of Expertise:

Marketing, advertising, sales, consulting and business education.

Educational Background:

Ph.D., New York University

M.B.A., Boston College Graduate School of Management

B.A., Boston College (Magna cum Laude)

Executive Sales Management Certificate Program, Columbia University Graduate School of Business

Academic Distinctions for Teaching

Undergraduate Excellence Teaching Award 2012-13, University of Connecticut School of Business.

Graduate Excellence Teaching Award 2011-12, University of Connecticut School of Business.

Teaching Scholar Award 2009-2010, University of Connecticut Institute of Teaching and Learning. 

Citation by the State of Connecticut General Assembly for the Excellence Award for Teaching Promise, 2006-07.

Citation by the Governor of Connecticut, the Honorable M. Jodi Rell, for the Award for Instructional Excellence 2006-07.

Award for Instructional Excellence 2006-07, University of Connecticut Institute of Teaching and Learning. 

Undergraduate Excellence Teaching Award 2006-07, University of Connecticut School of Business.

Excellence Award for Teaching Promise 2006-07, American Association of University Professors, University of Connecticut Chapter.

Professor of the Year Award 2006-07, University of Connecticut-Stamford Campus

Professor of the Year Award 2005-06, University of Connecticut-Stamford Campus

Professor of the Year Award 2004-05, University of Connecticut-Stamford Campus

Adjunct Professor of the Year Award 2003-2004, University of Connecticut-Stamford Campus

Academic Distinctions for Research

Dissertation-of-the-Year Award, American Education Research Association Workplace Learning Special Interest Group.

Best Conference Presentation, Delta Pi Epsilon Alpha Chapter at New York University.

Publications – Professional

“Keeping the Brand Faith,” Food and Beverage Marketing

“DSD or cross-docking–or both?,” Progressive Grocer

“Shoppers helping retailers helps shoppers”, Stamford Business Outlook

Presentations

Political Candidates as Brands, presented at the Faculty Research Colloquium at the University of Connecticut-Stamford, 2012.

Social Media for Small Business, First County Bank Regional Seminar Presentation, 2011.

How to Effectively Market Your Business Locally, First County Bank Regional Seminar Presentation, 2011.

The Interaction of Organizational Affordances & Individual Learner Characteristics in Early Workplace Experience, presented at the Annual Meeting of the Delta Pi Epsilon National Honorary Graduate Society, San Francisco, CA, 2009.

First Year Workplace Learning Experiences of New MBA Marketing Graduates, presented at the Annual Meeting of the American Educational Research Association, New York, NY, 2008.

Workplace Learning in Today’s Business Environment, presented at the Faculty Research Colloquium at the University of Connecticut-Stamford, Stamford, CT, 2007.

Pre Academic Professional Experience

Prior to teaching, Mr. McEvoy’s career focused on marketing and sales in the consumer packaged goods industry. His experiences include vice president of sales and marketing, national sales manager, sales force organization and development, product marketing and promotion planning, new product development and channel development. He is an alumnus of four Fortune 100 companies and several entrepreneurial organizations. He was also a consultant working with a number of Fortune 500 companies. He has been inducted into more than 15 National Who’s Who organizations for business professionals, and was a member of Food Engineering Magazine’s Executive Advisory Panel for 10 years.

 

Kevin McEvoy
Contact Information
Emailkmcevoy2@business.uconn.edu
Phone(203) 251-8478
Office Location3.95